Customer Stories

How teams are using Abstract to design with confidence

Collaborative design in a globally distributed team
Once we tried Abstract, it really resonated with some of the pain we were feeling as a team.”
Chris Leckie | Product Design Director
Company
FanDuel
Industry
Sports Entertainment
Headquarters
New York City
Employees
300
Abstract Users
22 designers & 100+ engineers
FanDuel

Collaborative design in a globally distributed team

FanDuel is a daily fantasy sports company founded in 2009 with the vision of making sports more exciting. Offering a multitude of one-day game options for NFL, NBA, WNBA, PGA and more, FanDuel has over six million registered users.
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Accelerates complex service redesign of large UK company with Abstract
We had experimented with Abstract in the past, but this project seemed like the perfect opportunity to see what it was really capable of.”
Amelia Marriott | BIO’s Design Director
Company
The BIO Agency
Industry
Digital Transformation Agency
Headquarters
London
Employees
70
Abstract Users
32
Bio

Accelerates complex service redesign of large UK company with Abstract

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We're one of the few agencies that can provide an in-house, end-to-end service, spanning everything from business vision and strategy to service design, creative innovation, and technical development and build.
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Democratizing the design process at Everlane
I’ve never used anything like it before. It’s so seamless, so much faster, and more collaborative than any other tool.”
Jessica Karle | Digital Product Design Lead
Company
Everlane
Industry
Fashion e-tailer
Location
San Francisco
Employees
100
Abstract users
27
Everlane

Democratizing the design process at Everlane

Everlane is a technology-enabled fashion e-retailer founded in 2011. Everlane is known for its commitment to quality, ethically-made basics, and radical transparency.
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Designing cutting-edge learning experiences with Abstract
With Abstract, we can all work on the same file across multiple teams. A year ago, it was impossible to do this in a seamless way.”
Bryan Berger | Product Design Manager
Company
General Assembly
Industry
Learning & Education
Headquarters
New York City
Worldwide Campuses
20
Abstract Users
18
General Assembly

Designing cutting-edge learning experiences with Abstract

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills with 20 worldwide campuses and 40,000 alumni. General Assembly employs a blended learning model to teach cutting edge skills in design, marketing, and technology. Students can learn on campus, online, and also in a virtual campus that’s a hybrid of the two. They needed a solution to manage a large, constantly evolving design library so they could consistently, stay on brand across their three platforms.
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Building a design system from the ground up
We really value transparency with our customers. So we had to think hard about the implications of the decisions we were making now and how they would affect our product down the line as we grow.”
Max Chen | Lead product designer
Company
Canvas
Industry
Transportation & Mobility
Location
San Francisco
Employees
50
Abstract users
5 designers,
8 engineers,
3 product managers
Canvas

Building a design system from the ground up

Canvas’s mission is simple: reimagine car ownership to meet the needs of the modern-day driver. Canvas offers flexible, month-to-month subscriptions to pre-owned Ford vehicles. All of their cars include insurance, maintenance, and warranty coverage. Drivers order a car online and Canvas drops off the vehicle at the driver’s door and picks it up when they are done using it.
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